Privacy Policy for OpticalGuru.net and Shop.OpticalGuru.net

Last Updated: October 7, 2025

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Definitions

For the purposes of this Privacy Policy:

"Company" (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to [Your Company Name], [Your Company Address].

"Service" refers to the Website, accessible from OpticalGuru.net and Shop.OpticalGuru.net.

"You" means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

"Personal Data" is any information that relates to an identified or identifiable individual.

"Usage Data" refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

"Cookies" are small files that are placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses.

2. Information We Collect

We collect several different types of information for various purposes to provide and improve our Service to You.

a) Personal Data You Provide to Us

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:

Email address

First name and last name

Phone number

Mailing address, State, Province, ZIP/Postal code, City

Account information, such as username and password

Payment information (e.g., credit card details, billing address)

Any other information you voluntarily provide through contact forms, surveys, or support requests.

b) Data We Collect Automatically (Usage Data)

Usage Data is collected automatically when you use the Service.

This data may include information such as Your device's Internet Protocol (IP) address, browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

c) Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. The technologies we use may include:

Cookies or Browser Cookies: A cookie is a small file placed on Your device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Web Beacons: Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies: These are essential to provide You with services available through the Website.

Functionality Cookies: These allow us to remember choices You make when You use the Website, such as remembering your login details or language preference.

Analytics and Performance Cookies: These are used to collect information about traffic to the Website and how users use the Website.

3. How We Use Your Information

The Company uses the collected data for various purposes:

To provide and maintain our Service: including to monitor the usage of our Service.

To manage Your account: to manage Your registration as a user of the Service.

To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates, security alerts, or informational communications related to the functionalities, products, or contracted services.

For marketing and promotional purposes: To provide You with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or enquired about, unless You have opted not to receive such information.

To improve our Service: We use information for data analysis, identifying usage trends, and to evaluate and improve our Service, products, marketing, and your experience.

For legal and security purposes: To prevent fraud, enforce our Terms of Service, and comply with legal obligations.

4. How We Share Your Information

We do not sell your Personal Data. We may share your personal information in the following situations:

With Service Providers: We may share Your personal information with third-party vendors and service providers that perform services for us, such as payment processing, data analysis, email delivery, hosting services, and customer service.

For Business Transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.

With Your Consent: We may disclose Your personal information for any other purpose with Your consent.

For Legal Requirements: We may disclose Your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of the Company, prevent or investigate possible wrongdoing in connection with the Service, or protect the personal safety of users of the Service or the public.

5. Data Security

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect Your Personal Data, we cannot guarantee its absolute security.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

The right to access: You have the right to request copies of your personal data.

The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

The right to erasure: You have the right to request that we erase your personal data, under certain conditions.

The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the details below.

[Optional: Add specific sections for GDPR or CCPA/CPRA if applicable]

For users in the European Economic Area (EEA): Our legal basis for collecting and using personal information...

For users in California: This section provides additional details about the personal information we collect about California consumers...

7. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

8. Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. Changes to This Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, you can contact us:

By email: [email protected]

By visiting our contact page on our website

By mail